What you see on the social media giant is based on an algorithm. It’s anything but neutral.
The first step forward is for Facebook, and anyone who uses algorithms in subjective decision making, to drop the pretense that they are neutral. Even Google, whose powerful ranking algorithm can decide the fate of companies, or politicians, by changing search results, defines its search algorithms as “computer programs that look for clues to give you back exactly what you want.”
But this is not just about what we want. What we are shown is shaped by these algorithms, which are shaped by what the companies want from us, and there is nothing neutral about that.
Makes me think of the witch in Snow White: “Magic mirror, on the wall – who is the fairest one of all?” Read full article for a good explanation how the algorithms on Facebook (and google) are controlling what we say while pretending to be neutral